Why Baby and Sunshine?

Why Baby and Sunshine?

Being a mom blogger, I am on the constant hunt for the best and most useful products for babies and toddlers. Even though bloggers and influencers often get a bad rep for promoting everything that comes their way, I can say with pride that I only promote products and work with companies I believe in. Given that I work full-time and I am a mommy, I make sure that the rest of my precious time is filled with purpose and causes I believe in. I recently found an amazing company that I have collaborated with called Baby and Sunshine. In recent articles, I have already talked about their amazing subscription boxes filled with premium quality items for mom and baby. I have also embedded a video of me opening my second super box where you can see the exclusive items that were sent to me. But today I would like to talk a little more about the company itself so you can see how special it is and who you would be supporting when purchasing Baby and Sunshine subscription boxes.

The beginnings of Baby and Sunshine

Baby and Sunshine is owned by the Washington based couple Thao and USMC veteran Jeremiah. While the parents of two beautiful baby-girls love parenthood, they are also aware of the challenges that can come with it. Mom Thao says about pregnancy and the newborn stage: “When I was pregnant with my two daughters, I went through Postpartum Depression with both of them before I even gave birth. So months, years of constant mental turmoil and anguish. Dada here, did his best to be my rock, and for the babies too. There were days when I was happy and doing just fine, then there were days when I literally could not stop crying. And my husband had to pick up the slack – he’s gotten very good at changing diapers, cooking, cleaning, you name it! [lol] He’s a USMC veteran and I think taking care of babies is harder than his tours to Afghanistan! Laughs aside, through all this, we realized that when you’re building your family, on the outside there’s all this joy and cuteness, but on the inside, there could be a great deal of pain and struggle.” In addition to emotional struggles, the couple also had to struggle with their two babies’ sensitive skin. They were constantly on the hunt for the right fabric that would be gentle on their skin. However, not only did they spent a fortune in clothes their kids would outgrow in a heartbeat, but the clothes also tended to lose their softness after a few washes. Thus, they were looking for ways to make mom’s life easier by providing premium quality items for mom and baby. And this is how the idea for Baby and Sunshine was born! “Basically, your one-stop shop for parents who want to provide high quality and comfortable clothing for their babies and take care of mom at the same time. Then I realized, when you’re dealing with Postpartum Depression (before you even give birth), you don’t want to do anything, life basically loses meaning. Another mother in my shoes could struggle through the most menial task, including shopping and preparing for baby and herself. So that’s when we made the change to subscription boxes, this way we can be of service even more,” says Thao.


How are their subscription boxes different from others?

Baby and Sunshine takes a lot of pride in what they are doing and it shows. The company is very generous and truly believes in their products. Instead of filling their boxes up with paper to make it look like more (like a lot of other companies do), the customers will receive a box packed to the rim. To name an example of their generosity and commitment: the company recently sent me matching shirts from my family. When I sent them a picture, they noticed the shirt was rather big on me. Since they care about happy customers, they offered on their own to send me an extra short that would be better fitting. The owners comment “We want to provide incredible value through our boxes. We don’t make much profit at all per box, sometimes we break even or even lose a little bit. If you do the math, it comes out to around $10 per item. If you search for any other organic cotton footed onesie, it could cost you $20 or even $30+ for each piece. Not to mention our sleep sacks, to get this same quality anywhere else, you’re looking at $60 or $70+ each.” I personally can attest to that. My son has the Baby and Sunshine sleep sack and is extra comfy and so fluffy. It must feel like sleeping on a cloud. I have not found any sleep sack like that in any of the typical baby stores. When speaking about their overall mission, Thao says “Our ultimate goal is to make parents’ lives easier without costing them an arm and a leg. Everything that we do with Baby and Sunshine, every change that we make, we do through the eyes of being parents ourselves. We treat each and every person that interacts with Baby and Sunshine with as much care and generosity as we can, because we believe what you put out into the universe can either make it better or make it worse, and we certainly want to make it better.”


Affiliate Program

In addition to offering premium quality products, Baby and Sunshine also offers customers to become part of their Affiliate Program. Through this program, customers can create a link and share that link with friends and family. If someone purchases through the said link, the customer will receive a whopping 20% commission on each sale. Baby and Sunshine is very committed to making moms’ lives easier and offering them to generate income through their platform is part of their mission and their #SAHMenabled (stay-at-home-mom enabled) movement. With Baby and Sunshine, (1) the store offers you amazing boxes full of high-quality items at an incredible price, (2) their Affiliate Program creates a great way to make a high commission, (3) the #SAHMenabled movement gives moms a great opportunity to connect, grow, support, put food on the table, and so much more! Baby and Sunshine is committed to put as much goodness out into the universe as they possibly can.

What does the future hold for Baby and Sunshine?


One of the main goals for 2021 is to expand to global shipping. As there is a lot of interest from Canada, the UK, Australia, and other countries, this is definitely going to be one of the company’s priorities to figure out reasonably priced shipping outside the U.S. Another future goal for the company is to create a “used items” program that allows moms and babies who no longer can fit or use the items to gift them to a parent who can’t afford our boxes but desperately need items of quality.

I am glad I was able to give you a little more information about this wonderful company. Also, I have exciting news. This week we will be running a giveaway on Instagram where we are gifting a Super Box valued at $124.99 to one lucky winner. Check out the link below and give us a follow at @themiamimami_ and @baby_and_sunshine

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